Marketing

An understanding of Marketing is covered including the following topics:

1.00 marketing functions, mix, strategies, and target market.

Understand marketing, marketing functions, marketing mix components (4 P’s), marketing strategies and tactics, target market identification, segmentation, the need for marketing research and data and career opportunities in marketing.

2.00 product/brand management.

Understand product/service management, branding, product life cycles, new product development, marketing of services, product positioning and the technological, legal, and ethical components of product/service management.

3.00 promotion and selling.

Understand promotion and types of promotion including selling and the technological, legal, and ethical components of promotion.

4.00 pricing and factors affecting pricing decisions.

Understand pricing and factors affecting price decisions to include technological, ethical and legal considerations.

5.00 channels of distribution and supply chain management.

Understand channels of distribution and supply chain management and the technological, legal, and ethical components of channel management.