Sport and Event Marketing I

1.00 Understand career planning, marketing, product management, selling, and promotion for the sport and event industries.

• Acquire information about the sport/event industry to aid in making career choices.
• Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.
• Acquire information about the sport/event industry to aid in making career choices.
• Employ product mix strategies to meet customer expectations.
• Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
• Position product/services to acquire desired business image.
• Employ sales-promotion activities to inform or remind customers of business/product.
• Resolve conflicts with/for customers to encourage repeat business.
• Process the sale to complete the exchange.
• Employ sales-promotion activities to inform or remind customers of business/product.

2.00 Understand marketing-information management for the sport and event industries.

• Implement organizational skills to improve efficiency and workflow.
• Utilize project-management skills to improve workflow and minimize costs.
• Acquire foundational knowledge of marketing-information management to understand its nature and scope.
• Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
• Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making.
• Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

3.00 Understand marketing planning and promotion for the sport and event industries.

• Select target market appropriate for product/business to obtain the best return on marketing investment.
• Understand promotional channels used to communicate with targeted audiences.
• Understand the use of an advertisement’s components to communicate with targeted audiences.
• Understand the use of direct marketing to attract attention and to build brand.
• Develop content for use in marketing communications to create interest in product/business/idea.
• Understand the use of direct marketing to attract attention and to build brand.
• Develop content for use in marketing communications to create interest in product/business/idea.
• Manage media planning and placement to enhance return on marketing investment.

4.00 Understand selling, promotion, product/service management and pricing for the sport and event industries.

• Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
• Employ sales-promotion activities to inform or remind customers of business/product.
• Utilize publicity to inform stakeholders of business activities.
• Employ sales-promotion activities to inform or remind customers of business/product.
• Position company to acquire desired business image.
• Employ sales-promotion activities to inform or remind customers of business/product.
• Develop a foundational knowledge of pricing to understand its role in marketing.
• Employ sales-promotion activities to inform or remind customers of business/product.
• Perform pre-sales activities to facilitate sales presentation.
• Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.