Sport and Event Marketing II

1.00 Understand product management, business law, economics, professional development, marketing-information management, information management, promotion, and selling for the sport and event industries.

• Position product/services to acquire desired business image.
• Acquire knowledge of commerce laws and regulations to continue business operations.
• Analyze cost/profit relationships to guide business decision-making.
• Acquire information about the sport/event industry to aid in making career choices.
• Determine global trade’s impact on business decision-making.
• Collect secondary marketing data to ensure accuracy and adequacy of information for decision making.
• Utilize information-technology tools to manage and perform work responsibilities.
• Interpret marketing information to test hypotheses and/or to resolve issues.
• Acquire information to guide business decision-making.
• Report findings to communicate research information to others.
• Manage promotional activities to maximize return on promotional investments.
• Perform pre-sales activities to facilitate sales presentation.
• Conduct post-sales follow-up activities to foster ongoing relationships with customers.
• Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
• Manage promotional activities to maximize return on promotional investments.

2.00 Understand selling, promotion, and marketing-information management for the sport and event industries.

• Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
• Manage promotional activities to maximize return on promotional investments.
• Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
• Conduct post-sales follow-up activities to foster ongoing relationships with customers.
• Utilize publicity/public-relations activities to create goodwill with stakeholders.
• Employ sales-promotion activities to inform or remind customers of business/product.
• Position products/services to acquire desired business image.
• Work with advertising agency to create marketing communications.
• Manage promotional activities to maximize return on promotional investments.

3.00 Understand customer relationships, quality assurance, pricing, product/service management, and financial analysis for the sport and event industries.

• Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
• Understand operation’s role and function in business to value its contributions to a company.
• Employ pricing strategies to determine prices.
• Employ product-mix strategies to meet customer expectations.
• Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
• Employ product-mix strategies to meet customer expectations.
• Control sales activities to meet sales goals/objectives.
• Identify potential business threats and opportunities to protect a business’s financial well-being.
• Implement quality assurance processes to minimize potential loss.
• Employ product-mix strategies to meet customer expectations.

4.00 Understand business decision making and marketing planning for the sport and event industries.

• Acquire foundational knowledge of marketing-information management to understand its nature and scope.
• Acquire information to guide business decision making.
• Apply quality assurances to enhance product/service offerings.
• Select target market appropriate for product/business to obtain the best return on marketing investment
• Employ marketing-information to develop a marketing plan.
• Assess marketing strategies to improve return on marketing investment.