Brad Johnson shows television commercials to students.
KYOU sales manager, Brad Johnson, presented to sixth graders in PreAP English Language Arts recently. The purpose of the presentation was to demonstrate how the television station uses the skills we are working on in our literacy classes and apply it to a career. PreAP ELA grade 6 has been learning about rhetorical appeals (logos and pathos) and diction (positive connotations and use of language) to convince an audience.
Using the skills learned, students will create their own commercial for a company they have researched. The commercials will be filmed using reading, writing, language, speaking, and listening, and 21st Century Iowa Core Standards.