The 14 library teachers of the School District of La Crosse worked together to create the district-wide Growing Readers initiative in 14 buildings for 6000 students and 1000 staff. Over the course of the school year, we focused on three facets of librarianship: advocacy for reading, finding the right books for students, and creating a culture of reading where students can progress as readers. This grassroots project was designed not only to advocate for our libraries but also to create lifelong learners, readers, and library users among all of our students and staff.