By Maria Mata
Pasadena ISD Communications
The Pasadena ISD communication team brought home the prestigious platinum award at the annual Texas School Public Relations Association (TSPRA) conference held in Denton, Texas, this week.
The team submitted their social media plan titled McDonald’s Texas Invitational-Media Transformation, which outlined the overwhelming success of their innovative approach to market the largest basketball tournament in Texas.
The annual TSPRA conference is an opportunity to highlight the work of communication professionals from all across Texas. The conference allows individuals to attend professional development classes and network amongst peers.
The most anticipated event of the week is the star awards banquet; this is where the best of the best in Texas school PR compete in over 60 categories.
Pasadena ISD Communications Director, Art Del Barrio was honored with the 2021 Professional Achievement award. Meant for an individual who holds a professional membership in TSPRA for at least ten years and exhibits a creative, dedicated, and professional approach to school communications.
“It was truly an honor and a blessing to be recognized by my peers,” said Del Barrio, “I am grateful to be surrounded by so many people that rise to the occasion for their districts by showcasing student successes.”
Pasadena ISD received a gold star and a Best of Category medal for the Vanguard Community Service program, which highlights seniors with the most volunteer work in the district.
“This award is a testament to the hard work and dedication of the communication team,” said, Reesha Brown Edwards, PISD communication coordinator. “We strive hard to ensure that these amazing students receive the recognition they deserve. And this is just one part of that effort.”
In all, the communications team brought home 24 Star awards including:
Platinum Award
McDonald’s Texas Invitational – Media Transformation – Art Del Barrio, Bruce Stone, Reesha Brown, Lori Grande, Rob Smith, Maria Mata and Kadey Heidrich
Gold Medal (Best of Category)
2019 Vanguard Community Service Award - Program – Reesha Brown, Lori Grande, Kadey Heidrich and Maria Mata
Gold Award
2019 Vanguard Community Service Award - Program – Reesha Brown, Lori Grande, Kadey Heidrich and Maria Mata
HR Recruiting Brochure - Brochure – Lori Grande
Texas Invitational-Education Foundation Fundraiser – Poster – Bruce Stone
Summer Academic Challenge – Print materials in a language other than English – Bruce Stone
Pasadena ISD leaves no child hungry with 215,000 meals served – Published News or Feature – Reesha Brown
Hearts for Heroes – Specialty/Novelty Writing – Reesha Brown
5K Fun Run – Photo: Sports Subjects – Maria Mata
This dance is for you – Photo: Other Subjects – Maria Mata
CTHS Welding Instructor David Gutierrez – Video Feature Story – Rob Smith
Brighter Bites presents Mango Tango Salsa – Video Feature Story – Rob Smith
Pasadena ISD Diploma Conferral 2020 – Video Marketing – Rob Smith and Bruce Stone
Silver Award
Census Poster: Spanish – Print materials in a language other than English – Lori Grande
Dante Gonzales Bentura: Using musical theater to break down stereotypes – Writing – Kadey Heidrich
Kam'ro Webb: South Houston Intermediate student with NFL dreams – Writing – Kadey Heidrich
Pearl Hall Elementary raises over $11,000 for teacher with cancer diagnosis – Writing – Kadey Heidrich
Hadano visitors explore life in Pasadena – Published News or Feature – Maria Mata
Making the Grade Fox 26 – Photo: Academic/Classroom Subjects – Maria Mata
Education Foundation Legacy 2040 Logo – Logo, Trademark, Symbol – Bruce Stone
Garfield Elementary Logo – Logo, Trademark, Symbol – Lori Grande
Young Elementary – Do You Wanna Build a Playground? – Video Promotional – Rob Smith
Pasadena ISD Education Foundation Website – Web Site, Template Driven Design – Bruce Stone
Bronze Award
Hello, Class of 2020... – Writing – Reesha Brown
Pasadena Memorial HS receives $22.6K grant from Environmental Defense Fund – Published News or Feature – Maria Mata
Vendor Exhibit Logo – Logo, Trademark, Symbol – Lori Grande