Digital Marketing, and Entrepreneurship

Students explore how companies, such as Apple, Starbucks, Roxy and Nike develop their branding through product development, pricing strategies, promotional campaigns and global product placement. Students enjoy hands-on learning as they develop their own product brands and promotional campaigns, including online advertising and social media, television, radio, mobile and print advertising. Students learn industry-standard technology for conducting market research and creating advertising products. Students experience real-world learning through internships with non-profit organizations, media companies and advertising agencies.

Students take:

• English (H)
• US History (P) or Gov & Econ (P)
• Economics of Marketing (P) (2 Periods)

Time: 7:45 – 10:45 OR 12:50 – 3:50

Room Number:  N108